Begin the Module 3 Case Assignment by reading the following case study:

Burton, O., & Pope, D. (2012). Winds of change at Measurement Equipment Supply Co., Inc. Journal of Case Studies, 30(1), 51–57.

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Then, in a well-written 5- to 6-page paper (excluding title and references pages) to include three scholarly sources from the required or optional readings list, respond to the following:

What do you believe are the most critical threats (discuss at least 3) confronting the Measurement Equipment Co. Inc. (MESCO)?
Hint: As you read the case, take note how events that have emerged in the company’s external environment, for example, increased regulation, and economic, social, and technological factors, have created the need for the company to consider undergoing some major changes.
In the Background section of this module, we reviewed the role of Culture, Commitment, Capacity, and Capability to determine the extent to which companies are prepared to undertake major organizational changes successfully.
Your task is to list four factors that the company should consider as they relate to MESCO’s readiness to change. Defend and explain your reasoning for each factor.
What steps do you recommend Bill Smith should take to move forward with the company’s major organizational changes successfully?
What do you believe the company should do to sufficiently prepare for this proposed organizational change?
Assignment Expectations
Your paper must be 5–6 pages in length and include at least 3 scholarly sources from the required and optional readings list.
Be sure that you incorporate sources found on the Background page into your written analysis and from the Required and Optional readings list only.
You may want to review information about the industry in the library’s IBISWorld resource.
Be sure that you properly cite all sources used in your paper (APA Style) in-text and in your end referencing.
Upload your Module 3 Case to the Dropbox before or on the assignment due date.

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