A business plan is an essential roadmap for business success. This living document generally projects 3-5 years ahead and outlines the route a company intends to take to grow revenues.
Executive Summary: a snapshot of your business plan as a whole and touches on your company profile and goals
Company Description: provides information on what you do, what differentiates your business from others, and the markets your business serves
Market Analysis: showcases your research on your industry, market, and competitors
Organization and Management: details the structure of your business and how it will be managed
Service or Product Line: tells the story of how your product or service will be exactly what your customers need
Marketing and Sales: outlines the marketing and sales strategy of your business
Funding Request: if you are seeking funding for your business, this is the section to outline that request
Financial Projections: make a plan for where you see your company in five years
Appendix: if you have additional documents like permits or leases, these can be included here
Important note: These categories are flexible and may not cover everything for every business. Many samples will also include things like introductions to the business owners and their histories, visual components like charts and graphs, and further description of who the customers will be.
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