Which of the following is a situational factor of consumer behavior?
Question 6 options:
|Quality of the product|
|Time available to shop and buy|
Question 7 (1 point)
Which of the following is the last step of a B2B buying process?
Question 7 options:
|Identification of feasible solutions|
|Identification of feasible vendors|
|Negotiation of purchase terms|
|Evaluation of vendors|
Question 8 (1 point)
Which of the following factors of consumer behavior include race, ethnicity, occupation, and income?
Question 8 options:
|Psychological or individual factors|
Question 9 (1 point)
Before deciding which car to buy, Suzanne arrived at a final set of brand choices and compared them based on her needs. Which of the following stages of the consumer buying process did she go through?
Question 9 options:
|Evaluation of alternatives|
Question 10 (1 point)
In the establishment of the specifications stage of a B2B buying process:
Question 10 options:
|each vendor’s proposal, bid, or price quotation is evaluated for acceptability.|
|the buyer works out any terms that still remain.|
|the business spells out what is needed and develops decision criteria on which to make a vendor choice.|
|the requirements arising out of a company’s operations are recognized.|
|the choice of how to acquire a product is made.|
Question 11 (1 point)
Which of the following is a form of online advertising where advertisers pay the website owner when the ad is clicked?
Question 11 options:
|News site advertising|