Which of the following is a situational factor of consumer behavior?
Question 6 options:
Life-cycle stage | |
Reference group | |
Perception | |
Quality of the product | |
Time available to shop and buy |
Save
Question 7 (1 point)
Which of the following is the last step of a B2B buying process?
Question 7 options:
Identification of feasible solutions | |
Identification of feasible vendors | |
Negotiation of purchase terms | |
Evaluation of vendors | |
Vendor selection |
Save
Question 8 (1 point)
Which of the following factors of consumer behavior include race, ethnicity, occupation, and income?
Question 8 options:
Personal factors | |
Social factors | |
Psychological or individual factors | |
Situational factors | |
Price factors |
Save
Question 9 (1 point)
Before deciding which car to buy, Suzanne arrived at a final set of brand choices and compared them based on her needs. Which of the following stages of the consumer buying process did she go through?
Question 9 options:
Problem recognition | |
Information search | |
Purchase decision | |
Evaluation of alternatives | |
Post-purchase behavior |
Save
Question 10 (1 point)
In the establishment of the specifications stage of a B2B buying process:
Question 10 options:
each vendor’s proposal, bid, or price quotation is evaluated for acceptability. | |
the buyer works out any terms that still remain. | |
the business spells out what is needed and develops decision criteria on which to make a vendor choice. | |
the requirements arising out of a company’s operations are recognized. | |
the choice of how to acquire a product is made. |
Save
Question 11 (1 point)
Which of the following is a form of online advertising where advertisers pay the website owner when the ad is clicked?
Question 11 options:
Banner advertising | |
E-mail advertising | |
News site advertising | |
Blog advertising | |
Affiliate advertising |