When it comes to building and maintaing a business running the marketing and sales team what should be some departmental objectives “list three” and what would you do to obtain them, how would you do such. What would your time frame be on these three objectives?
(Solved Homework): When it comes to building and maintaing a business running the marketing and sales team…
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Q1) The three most important departmental objectives of marketing and sales team include –
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1. Increase sales and reach the target sales in value and volume set for the period
2. Expand into new markets and raise consumer awareness of products in the markets
3. Acquire new customers, increase loyalty among existing customers and increase the contribution towards sales by loyal customers.
Q2) Through the three objectives, the firm will be able to concentrate on the customer side of the business by targeting increased sales, attracting customers, expanding into new territories. The final goal of all these objectives is to increase the revenue of the firm.
Q3) The time frame to achieve these objectives should generally be 3 months. This is because the firms post their financials every quarter to increase confidence in the current shareholders and to attract the new investors and customers. Marketing objectives, thus help in improving financial performance of the firm.
