The three departmental objective in marketing and sales:
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1. Demand: `
The demand to be created in the market for the product and service, so that the preference of the customers can be determined and for the customers the various goods and serving can be explained by creating the demand.
2. Customers:
The customer satisfaction plays a major role in the market as where the company needs to concentrate more on the customers. Rather than sales customer satisfaction needs to be a target for the companies.
3. Profit:
The profit of the organization is determined through sustainability of the company in the market. Only the marketing and sales generate revenue for the business. The profit is important for the growth of the business.
To obtain these objective needs to follow the below rules:
- Understand the customer needs and wants.
- Provide good quality product and services.
- Price should be affordable to the customers.
- Need to analyze the market to provide unique product and services.
- Innovation and technology plays a major role for the business.
The time frame would be to build up a good public image through retaining the customers by satisfying them through providing good quality with reasonable price.