(Solved Homework): Watch the following video and write about whether Amazon is advertising their…

Watch the following video and write about whether Amazon is advertising their competitive advantage or core competency here. Be specific acout what competitive advantage or core competency you think they are discussing.

https://www.youtube.com/watch?v=xGFIOoUt1A4

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Please see the discussion forum and post your comments. Please remember that you must post two relevant posts (one being your initial reaction to the question, and the second a reply to someone else’s post) to receive the full points for this exercise.

Expert Answer

Answer:

Yes amazon is showing two of its core competencies in the ad:

  • Being customer focused and doing everything to bring smile on the customer’s face
  • Doing great innovations to make great changes that seem normal in future due to Amazon.

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