(Solved Homework): The nursing home competitive market in Poughkeepsie, NY Industry competitors:…

The nursing home competitive market in Poughkeepsie, NY Industry competitors: Five nursing homes with 1200 nursing home beds Potential new entrants: one or two possible new nursing homes Buyers: The hospitals discharge 960 individuals to nursing homes annually. Substitutes: 600 substitute beds (assisted living, independent living) and 100 community alternatives (medical model adult day care) Suppliers: There is one lab There are two major physician groups serving the community How would you describe the competitive dynamics? Would you want to enter this market, why or why not? If operating in this market, would you want to stay in this market or leave it, why or why not (I NEED MORE DETAILS PLEASE) NOT NOTES FROM A NOTEBOOK!!

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Nursing Home Competitive Market in Poughkeepsie, NY:-

  1. Presence of 5 nursing homes with 1200 nursing home beds.
  2. Other competitive forces are substitute beds of 600 units and community alternative of 100 count.

Nursing Home Suppliers:-

  1. One Lab
  2. Two Physician Group servicing the community.

Buyers:-

  1. Hospital annually discharges 960 individuals to nursing homes.

Competitive Analysis:-

  1. Supply of bed is more than Demand of nursing home bed. This is because substitute beds of 600 and suppose 10 beds of each 100 community alternative than there would be 1000 beds already making total supply of 1600 beds. Now, adding Nursing home bed count then there would be 2800 beds (=1200+1600).
  2. With 960 hospital supply annually it is only 35% of nursing home supply is satisfied. Thus nursing home bed supply is oversupplied as per demand from hospital.
  3. One Lab and 2 physician is also not reduce this oversupply bottleneck in this setup.

With this understanding, entering the market would be loss making due to capital intensive nature as well as few existing nursing home out of 5 should go lean or exit out.

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