Uber is a technological company which directly combines the technology to the transportation industry why are its application which deals in a cab service as well as the ride sharing. Uber is a global brand and opposite service in most of the countries around the world
Sidecar and Ola Cabs are two main competitors of uber
Both of the competitors have the same marketing strategy October have they also deal in the ride sharing as well as the taxi providing companies. What are the companies share this a market structure as the Uber does and provide services to the middle class as well as the high class cars. Why was number of availability and the application based on different smartphone platforms these companies have been progressively growing among the uber.
Uber increase the number of cars as well as drop their prices which directly affected the competitors in terms of service and the market capture.
By introducing better promotions and providing better flexibility over the choice of vehicles these companies are directly competing with the Uber in terms of providing better prices to the different segment of customers.
By introducing different prices for different segment and providing white vehicle choices such as autos as well as the taxi to the students and to the business class users, ola inside car has successfully introduced new competitive strategies into their systems. By increasing the reach of their application by advertising it over different platforms these two companies have successfully introduced better competitive dynamics to Uber.