(Solved Homework): Rank each of the following factors in order of most important to least important for selling in the …

Rank each of the following factors in order of most important to least important for selling in the private label market. Include a short explanation for each ranking.

A. Celebrity appeal

Don't use plagiarized sources. Get Your Custom Essay on
(Solved Homework): Rank each of the following factors in order of most important to least important for selling in the …
Get an essay WRITTEN FOR YOU, Plagiarism free, and by an EXPERT!
Order Essay

B. High % of superior materials

C. Low price

D. Mail-in rebate

E. acceptable S/Q rating

F. Number of independent retail outlets carrying the company’s branded shoes.

Expert Answer

Answer

A. High % of superior materials: Superior Materials expands its sales growth. Marketers frequently adopt a “high quality, low price” appeal in advertisements. However, the price–quality inference theory implies that this contextual appeal may not be well-accepted by consumers because it contains two contradictory cues: high quality and low price.

B. Celebrity appeal:
It has become the most useful way for companies to advertise product information to consumers. Words and images are often used to display the product and thus attract the attention of consumers. Among all type of advertising, celebrity endorsement is the marketing method most frequently used by entrepreneurs. Entrepreneurs use celebrity endorsement to increase consumer purchasing motivation. Not only can celebrity endorsements attract consumers to purchase products, but the appeal of statements by celebrities can also affect consumer product image.

C. Low price:
Price fairness refers to consumer’s assessments of whether a seller’s price is reasonable, acceptable or justifiable. In a separate study on factors affecting customer satisfaction, the authors found that “charging a fair price helps to develop customer satisfaction and loyalty.”

Consumers use price as a reference for perceived quality. If you charge a higher price, customers’ expectations will be higher.

So when it comes to customer satisfaction, if you are charging a premium, you will need to deliver a premium service to ensure satisfaction. Anything below that will result in poor customer satisfaction.

Furthermore, if your price is in the medium range, but you offer a premium level of service you can expect high customer satisfaction.

D.Acceptable S/Q rating: If all other competitive factors are equal (price, S/Q rating, advertising, and so on), companies with more models/styles in their product lines will outsell companies offering fewer models.

E.Number of independent retail outlets carrying the company’s branded shoes: Usually, consumers do score a discount. According to Value Retail News, factory stores report discounting their items by 40% on average. That’s not as high as you might imagine, but it’s not bad either. Another study by Consumer Reports, in which testers bought and compared similar items from outlet and regular locations, found that most outlet store goods were 5% to 70% cheaper than retail locations.

F.Mail-in rebate: The mail-in rebate (MIR) is the most common. A MIR entitles the buyer to mail in a coupon, receipt, and barcode in order to receive a cheque for a particular amount, depending on the particular product, time, and often place of purchase.

Homework Ocean
Calculate your paper price
Pages (550 words)
Approximate price: -

Why Work with Us

Top Quality and Well-Researched Papers

We always make sure that writers follow all your instructions precisely. You can choose your academic level: high school, college/university or professional, and we will assign a writer who has a respective degree.

Professional and Experienced Academic Writers

We have a team of professional writers with experience in academic and business writing. Many are native speakers and able to perform any task for which you need help.

Free Unlimited Revisions

If you think we missed something, send your order for a free revision. You have 10 days to submit the order for review after you have received the final document. You can do this yourself after logging into your personal account or by contacting our support.

Prompt Delivery and 100% Money-Back-Guarantee

All papers are always delivered on time. In case we need more time to master your paper, we may contact you regarding the deadline extension. In case you cannot provide us with more time, a 100% refund is guaranteed.

Original & Confidential

We use several writing tools checks to ensure that all documents you receive are free from plagiarism. Our editors carefully review all quotations in the text. We also promise maximum confidentiality in all of our services.

24/7 Customer Support

Our support agents are available 24 hours a day 7 days a week and committed to providing you with the best customer experience. Get in touch whenever you need any assistance.

Try it now!

Calculate the price of your order

Total price:
$0.00

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.

Our Services

No need to work on your paper at night. Sleep tight, we will cover your back. We offer all kinds of writing services.

Essays

Essay Writing Service

No matter what kind of academic paper you need and how urgent you need it, you are welcome to choose your academic level and the type of your paper at an affordable price. We take care of all your paper needs and give a 24/7 customer care support system.

Admissions

Admission Essays & Business Writing Help

An admission essay is an essay or other written statement by a candidate, often a potential student enrolling in a college, university, or graduate school. You can be rest assurred that through our service we will write the best admission essay for you.

Reviews

Editing Support

Our academic writers and editors make the necessary changes to your paper so that it is polished. We also format your document by correctly quoting the sources and creating reference lists in the formats APA, Harvard, MLA, Chicago / Turabian.

Reviews

Revision Support

If you think your paper could be improved, you can request a review. In this case, your paper will be checked by the writer or assigned to an editor. You can use this option as many times as you see fit. This is free because we want you to be completely satisfied with the service offered.

× Contact Live Agents