the questions are: answer 1-4, 6. also give analysis
McDonald’s Corporation J. Paul Peter and Ashish Gokhale University of Wisconsin-Madison Jack Greenberg, CEO of McDonald’s Corporation, stared into the clear thinking about the “Big Mac Attack.” At one time, the term was an advertis mber referring to a craving for a McDonald’s Big Mac burger. However, “Big Mac A refers to McDonald’s earnings declines in the late 1990s and early 2000s. D ynamic expansion, new products, and special promotional strategies had made McDonalds C ration a leader of the fast-food industry. However, sales growth in the Unite slowed to below the industry average in recent years. Jack Greenberg was to decide on a set of appropriate strategies for the future in order to reverse the declines and toe ahead of competition. FAST-FOOD INDUSTRY Years of profit drains and flat sales are driving fast-food chains to find new m strategies to compete in a mature market. While McDonald’s and most other hambuts chains continue discounting and offering a variety of new products to attract they also seek to shed their “cheap and greasy” image with new store designs competitors in the hamburger segment of the fast-food industry in order of a McDonald’s, Burger King, Wendy’s, and Hardee’s. customers nnual sales Since these chains recognize the importance of drive-through customers (65 ales), they are all trying to increase the speed of drive-through delivery. Strategies inclnd using timers to encourage employees to prepare and deliver food faster, trainin in faster food preparation methods, having separate kitchens and food preparation faclitien for customers. Drive-through sales are expected to grow three times faster than orn sales. It is estimated that increasing drive-through efficiency by 10 percent increas average fast-food restaurant sales by $54,000. The average fast-food restaurant has sales of about $560,000 per year. percent of mployees through customers, and even windshield responders that automatically bil on-premise J. Paul Peter was James R. McManus-Bascom Professor in Marketing and Ashish Gokhale was a Projent Assistant at the University of Wisconsin-Madison when this case was written.