(Solved Homework): Learning Activity #1 – Theme 1 As mentioned last week the planning process begins…

Learning Activity #1 – Theme 1

As mentioned last week the planning process begins with an environmental scan of the business and its relationship to vision and mission statements. Read the following and complete the activities below:

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(Solved Homework): Learning Activity #1 – Theme 1 As mentioned last week the planning process begins…
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Mohammed Abul and his family own the Long-lasting Boot (LLB) store. LLB is a specialty boot store located in the downtown area in a medium sized Scottsdale, Arizona and sells a broad line of boots to all members of the family including a novelty pet line. The store sells boots for work and recreation as well as a line of expensive cowboy boots for the tourist trade. The business is twenty-five years old. It has a reputation for being the best place to get boots in the community because of the selection, quality, and customer service. They will even work with custom designed boots for people with unusually sized feet or medical problems. The boots in some instances, work boots in particular, are considered expensive by middle class buyers but the construction quality is so long-lasting that it makes the higher prices seem worthwhile. Abul, who is 32 years old and just out of the military after 10 years of service, has returned to find the business at a crossroad.

The store is successful but sales are very slow growing at the moment. The family is looking to boost sales by developing a competitive edge for the future. Up until now the business has been successful because of the company’s ability to anticipate changing boot styles. In the past three years, sales have remained constant but growth has waned. Despite sales, the use of loyalty reward cards and staying open later in the evening, revenue has not grown. Yet, total sales in the Central City metropolitan area including the suburbs have grown substantially. Stores that sell in volumes like Wal-Mart and Payless have boot sales that pull in three times the sales of LLB.

Abul and his family are planning for the next three years and want to find ways to increase sales. They have come to you for advice. As their consultant, you want to cover the following ideas in your response:

Create a SWOT analysis;

Using the facts from the case study, discuss how you determined the various elements of the SWOT analysis

Expert Answer

SWOT analysis of long-lasting boot Store


  • The product range and variety is constantly changing and updating
  • Reduced product is very high quality and have a market image
  • Buyer has different buying options for the products and have a great access to the product range.
  • Company provide shoes for every member in the family which increases its overall selling range.
  • Staff is very helpful as well as polite which increases the quality of the customer care services provided by the company.
  • Stores are open throughout the day to the late evening which increases the overall sales of the company
  • The store is located in Downtown area which is very comfortable for the public to access the store.
  • This specific business sector is basically stable as choose our basic need of humans.


  • Companies advertisement pattern is very weak and there is a very little market present in Arizona. Company is already 25 years old but doesn’t have that much business as a store of 25 years usually have.
  • Company doesn’t provide any discount on seasonal shoes which is the major drawback as most of the people are interested in buying the seasonal shoes.
  • The prices of the shoes is out of reach of the middle class by air then find a shift to some other brands.
  • The overall profit is very little hence this is creating problem for the store.


  • By opening a new branch in a big city for increasing the overall number of customers or just acquiring some space in a manger supermarket could help the company to grow.
  • By rearranging the pricing company can also focus on the middle class families which are one of the main customers for the shoe industry.
  • Rather than making long lasting Boots Company should also make 4 as well as comfort shoes for increasing their overall product profile.
  • By increasing the overall discount in the seasonal shoes company can acquire the seasonal market as there is very less competition in Long lasting shoes in the season market.
  • Companies advertisement strategy should be implemented as well as improved, strong advertisement can increase the overall growth of the company.


  • Low profit can lead the company to bankruptcy. The social economy crisis also reduces the overall profit of the company.
  • Are the competitors are also increasing in the central city or Metropolitan area, company can also face the problems.
  • Unfavourable terms and conditions of the bank for providing a loan to Abul and family can create a great problem for opening a new store in the big city.
  • Competitors of the long lasting boots are more flexible with the changes rather than the storage cell which is a great threat to the business.

Overall lLB should introduce a new plant to set up their advertisement strategy as well as opening their markets for middle class families. Opening a market for the middle class families as well as providing discount on the seasonal footwear company can increase their overall profit. Introducing a new store in the big city, company can develop their overall profit margins and can stay in a better position.

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