Yes! It is strongly advisable not to rock the board too much right at the start of the business. It is extremely imperative for a start up organization to stabilize well in the domestic market by analyzing the local customer needs, segment the market, see how the success looks like and move on expanding the business at regional level followed by state, national and then later international. At each stage, lessons learned to be implemented appropriately for the next level. Any products viz., textile, fast moving consumer goods etc., based on the requirements from rest of the world perspective, a new firm shall plan for internationalization of their product.
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