(Solved Homework): In the case of the Coyote and Road Runner, one might question the ethics of the two…

In the case of the Coyote and Road Runner, one might question the ethics of the two characters’ behaviors. Identify an organization that you have worked for or know about that has successfully implemented a culture of ethical business behavior. Alternatively, identify one that has not successfully implemented a culture of ethical business behavior. Discuss how leaders in those businesses have or have not accomplished this initiative.

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Ans: Coyote is a character that is always after Road Runner with intention to catch and eat it, but is never successful, and sometimes injuring itself in the process. In the industry environment, one comes across many such pairs, always in pursuit, ethics aside.

I remember one initiative of maintaining ethical business practices that actually failed. I know of an organization that is an export oriented unit manufacturing knitted garments for export to the EU and American retailers. The region located in this Asian country was particularly found holding immense potential for such industry by the techn ical experts and entrepreneurs. They started developing this place as an exporting hub, thanks to the abundance of water and proximity to the high quality cotton growing area. Within 15 years, the groundwater was badly contaminated with the potentially dangerous dyestuffs and other harmful chemicals released unabatedly into the water bodies. It gave rise to the incidents of skin diseases, stomach disorders and host of other life threatening diseases. A report based on the study conducted by an NGO declared the groundwater unfit for any kind of human use. Highly concerned and pressurised, the President of the manufacturers’ association called for a meeting. It was decided to install an affluent treatment plant for prevention of release of contaminated water into rivers and streams. Certain type of dyestuffs were banned by the association. The unit owners were to contribute for the running and maintenance of plant.

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The association soon fell into segments. Smaller industries were under additional burden of plant’s operating cost as well as boundation to discard cheap and harmful dyes and chemicals. The new regulations were hampering their profitability. Some of the micro units even struggled to survive. The cry for help from the government fell on deaf ears. As a result, the new regulations did not even last for six months. The state of affairs came back to sqaure one.

The leaders of the companies wanted an ethical solution, but could not sustain because the solution was not financially viable for them. Some help from the government or an NGO would have saved the day for them, but it was not to happen.

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