How does the strategic plan of Amazon affect culture and core values of the company?
Amazon.com Inc.’s vision and mission statements have pushed the company to become the largest online retailer in the world. The corporate vision statement provides organizational direction toward a desired future condition of the business. The corporate mission statement presents business goals and guides strategic formulation in the company. Amazon’s vision statement shows a future of global dominance in the online retail industry. On the other hand, Amazon’s mission statement focuses on effective and high-quality service. The fulfillment of these official statements facilitates further enhancement of the e-commerce business for long-term success in the global market.