Customer friendly employees should introduce exercise equipment and give detailed demonstration of its proper function as well as usage to each customers and members of the club, so that these customers can derive the maximum benefits for themselves from these equipment.
The strategic idea should be converted into strategic advantage as follows:
1. A detailed orientation helps customers to get the benefits from day one.
2. It prevents any scope of muscular injury. Hence, customers’ well beings are taken care off.
3. Trainers and employees look after the training needs of members and give personal attention.
4. It helps customers to prepare for do it yourself exercise. Hence, the cost of training comes down.
Above benefits turn up into strategic advantages if these benefits are well aligned with the strategic idea.