(Solved Homework): Domino’s Pizza has been in business over 50 years and claimed to be ‘#1 Worldwide in Pizza…

Domino’s Pizza has been in business over 50 years and claimed to be ‘#1 Worldwide in Pizza Delivery” in 2013. Visit the company’s business-related website (www.dominosbiz.com) and read the company profile under the Investors” tab. Does the firm focus on the accounting, shareholder, or economic perspective in describing its competitive advantage in the profile? Provide evidence for your answer.

Expert Answer

Domino’s Pizza focuses on the below aspects in the company profile investors’ –

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1. Business model and revenue model of the firm which highlights the value for shareholders, business partners viz. franchisees etc.

2. The firm earns revenues from royalties paid by franchisees, equipment and raw material sold to franchisees, selling through own stores etc.

3. Its competitive advantage lies in the franchisee system and the win-win situation for both the firm and the franchisees.

4. The firm has returned cash to shareholders through dividend payments and buyback of shares.

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