(Solved Homework): Describe the evolution of Avon over the course of the last 30 years in terms of the four-…

Describe the process by which lower and middle level managers decision-making differs from upper level management in terms of the basic economic questions and what types of decisions would be made by what type of managers for Global Foods.

Expert Answer

Avon was founded in 1886 by David McConnell that was intimately California perfume company. It later became Avon in New York City. The idea was started as a rose scented perfume was given as a free gift for increasing sales of his books. Eventually the idea to start perfume company and abandon the book business came about on 1897 in New York. The name was changed to Avon after his son took over on 1939.

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The initial marketing system of the company on 1886 focused on selling the perfume door to door and saleswoman were hired for this. The use of direct marketing was useful for providing an opportunity for women to work outside the home where it was not allowed. 1896 saw the launch of its first catalog and 1905 was it’s first full colour catalog.

The company grew eventually as a small perfume company to a global cosmetics and fragrance industry. Avon targeted women who had more free time during the 1900s and needed opportunities to be independent. This grew and women participated for financial independence.

It experienced demographic changes in the role of women. The status of women working part time became more full time who also started working as beauty consultants. It expanded its salespeople to different countries. It took advantage of expending to developing countries.

Avon as a company managed to expand in developing countries like India, China and Brazil. There was competition faced by Avon from strong beauty retailers like Sephora. Amway was putted as a strong largest direct seller according to the Euromonitor International report.

The company faces competition and threat from online startups like Younique.

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