Sports organization generally gets its revenues by sponsoring sports related events in many areas in such as schools ,colleges ,sports academies,police events etc.The reach of the organization is at its best when they project themselves showing interest in such arenas.One such sports shop which is known personally to me diaplays all the equipments and allows access to the customers who visit the place.The customers in turn are satisfied with this type of idea and become regular visitors of the place which im turn boosts sale.Personal selling will not be of much success as it has its own barriers.Including many aspects of advertisements will only only increase sales.
The following are some of the innovative plans that can be followed to capture data and contact potential customers
1.In organising sports events they are exposed to many of the potential customers.People who come for such events are mostly related to sports and keeping in formal contact with them will give a positive approach.
2.Motivating sports players and giving a positive approach through their word of mouth will give them potential customers.
3.Including health related concerns to sports equipments will enlarge the possibility of the no of people who will first enquire about it and once satisfied willbe ready to buy the products related.
4.In sponsoring events other than sports ,events or programs that show interest in social issues will genuinely bring a positive result.