Dippin dots Is one of the main ice cream providers in United States of America by having a different idea of ice cream form which is formed in the formation of dots. Dependence is very famous for his different concept and its different taste as well as availability in the US market.
Monotonous ideas and less aggressive marketing strategies let them to bankruptcy. By not being able to transform according to the world and the social environment. Why not digitising themselves in the world of digitisation, dippin dots priest bankruptcy on 4th November 2011.
reference – http://www.npr.org/sections/thetwo-way/2011/11/04/142025201/dippin-dots-ice-cream-of-the-future-files-for-bankruptcy-protection
Dippin dots unique idea as well as market capture enable them to start a new business which was totally effective in every single person in the United States of America. By implementing different unique studies suggest introducing different flavours in the form of dots was one of the main entrepreneur strategies done by dippin dots.
As the company was having edge over the technical terms in building ice creams as well as providing ice cream in a totally different from rather than the traditional ice cream. Company as a technical edge on the competitors as well as unique selling point of different type of ice cream was also an important part of the dippin dots entrepreneur strategy.
High number of competitors as well as less innovation in the product range can affect the dippin dots strategy. Without innovation a company cannot stay in market for a long time in their overall strategy can be affected.
The biggest competitor to the dippin dots in the market is the very big powerful brands like Unilever and Nestle. Companies are reducing their prices and increasing their product range from flavored ice creams to the original Sundays. World’s leading brand Unilever controls the ice cream industry by using other well known brand names. Some of the biggest competitors of the different darts have reduced their product prices from very high ranges to a little range and they are catching a specific set of targeted audience. With the help of large Informatics available in the market the bigger companies are starting to produce customer oriented ice creams which are based on the regional taste and colour choices.
Dippin dots has following notable problems.
Very high prices as compared to their competitors.
Limited range of ice cream types.
Monotonous product range.
Weak local strategy.
Almost no international business.
A number of competitors and innovative ice cream manufacturers.
Limited resources and less revenue.
Is dipping dots has to stay in the market it has to make some new innovation in its products range and have to come out from that monotonous product group.
Reducing the price could also be very beneficial to the company as the company’s prices are very high in competition to other competitors in the same price range. Finding alternatives to the expensive more costly resources and introducing the specific business to a global platform is also very required.