Unit 3 Case Study
Select a company that you do business with or that you admire. Research and evaluate its use of social media channels using the questions below as a guide. You must discuss at least two different social media channels. Address the following questions:
1.Identify the company and the type of business this company has. What is its core business?
2.Identify the social media channels you selected.
3.Briefly describe how this company uses these social media channels to market its services to customers.
4.Describe how the company uses these channels to solicit customer feedback and to handle customer complaints.
5.Describe whether and how this company’s use of social media influences your perception of the company. Imagine you are the manager in charge of customer support and service.
6.What recommendations would you make for using these social media channels to provide better service to customers and to promote customer relationships?
Please answer all of the questions, if you can not answer all of the questions do not reply.