Blood Donation Group (BDG) is a nationally recognized organization and one of the largest Australian companies in the blood supply chain industry. BDG was established in 1990 and has 50 branches all over Australia. The major activity of BDG is supplying blood products for hospitals. BDG main departments are:
a) The Marketing Department that motivates and recruits blood donors and predicts the demand for blood supply
b) The Quality Control and Assurance Department that ensures all regulatory requirements, policies and procedures are met to supply safe blood products.
c) The Blood Stock Management and Transfusion Services Department that is responsible for the blood product delivery and supply.
BDG has implemented an enterprise resource planning (ERP) system that integrates the functions and resources of information systems. The ERP system has been installed at the headquarter site on a local (in-house) server and all critical information about the donors and recipients are stored in a secure data warehouse.
The CEO, Dr. White, has recently received reports about some issues regarding the information systems used by BDG that include:
Issue 1: The cost of maintaining and updating the ERP system has increased. The current hardware, networks, and servers will need to be upgraded to be able to deal with a higher level of transactions.
Issue 2: BDG has planned to add 10 new branches that will require more technology infrastructure costs
Issue 3: Even though the ERP system has integrated existing information systems, there are issues such as timely access to donors’ data and location tracking and communication.
Issue 4: The current CRM system is not integrated with social media that makes it difficult to recruit blood donors in younger age groups.
Issue 5: Emergency blood supply was delayed due to the inability of the information system to track donors and ask them to provide an urgent blood donation.
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