As you look at Apple, what is its biggest threat?
(Solved Homework): As you look at Apple, what is its biggest threat?…
Expert Answer
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Initially, the Google now which was a voice-controlled device linked with Google’s search was a major threat to Apple’s Siri. Similarly, Google Maps performed way better in comparison to Apple maps as it depends relatively much upon the third-party data. Hence until 2012-13, Google posed the biggest threat to Apple.
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However, with evolution of time, the entry of more and more smartphones in the marketplace has also started posing threats to Apple for eg., in case of the China market, Xiomi smartphones pose a major threat to the Apple’s i-phones. Globally, the nearest competitor to Apple is Samsung’s smartphones which also offer the luxurious high-end models of the product attempting to incorporate as much as features as offered by i-phone in a given market. Therefore, owing to cheaper rates of the Samsung mobiles, there is an evident growth of the Samsung market share lagging behind only from Apple.
