Sampling Plan critique For the organization Cosmopolitan, locate information about a survey, conducted by/on behalf of, the organization that was designed to measure beliefs, attitudes, intent, or opinions.
1) Based on the material you find, critique the sample plan
· sample frame
· how well it relates to the population
· sample size
· sample selection method
· Address coverage and sampling error.
· Discuss the potential impact of sample plan choices.
· Provide suggestions that might serve to improve the study.
2) Discuss the questionnaire, results, and conclusions.
· Locate the instrument (Is the instrument—with individual items– available?)
· How important might it be to consumers to have access to these items?
· What are the general results?
· Are specific/detailed results available and which do the authors present?
3) Given the information available, what is your general opinion of the research/survey?
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