this is an individual report in which students are required to form a fictional company, and also identify a major sustainability challenge facing the company. In order to do this, each student will research existing companies in a chosen industry to assess their sustainability challenges. The idea is for the students to use these case study of companies as background studies for their chosen fictional companies. You should identify five key departments within the fictional company and their role in addressing the sustainability challenge identified. Examples of key departments are Marketing, Research and Development (R&D), Finance, Operations, and Human Resources.
Aim: A strategic action plan to improve ONE sustainability challenge (NOT scandal) faced by a fictional company (*).
(*) The use of a fictional case will allow you to have greater flexibility and freedom on what you want to focus on: e.g. you can exaggerate issues without being afraid of infringing intellectual property (IP) rights.
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