Public Company Strategy Analysis PPT



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I. Title Page

II. Outline

III. Introduction

Pick a public company (Cannot choose from: Nike, Walmart, Amazon, Google, Apple and Tesla)
Introduction of the company
Must include:
Which market the company is trading in and its ticker symbol.
Provide the link to at least one of its public financial report (eg. SEC filing).

IV-X. Carry out all the analysis required for the assignments for week 1 to 5.

Week 1
Company’s Mission Statement as shown on their website or their SEC filing
The key target customer they are selling to. You will not get grades for this if the answer is “everyone” or something broad and vague like that. You must identify the one specific type of customers that the company targets.
The product or service that this company is selling
How this company is getting the product or service to sell?
Week 2
Any major ethic-related lawsuits? Government fines/sanctions?
What’s the public opinion about how this company treats their employees?
Name one stakeholder this company claims to care about but does not. PROCIDE EVIDENCE.
Name one main stakeholder this company actually cares about.
Week 3
Carry out 3 layer external analysis for this company. PROCIDE EVIDENCE/DATA.
Based on your analysis, what are the key actions (list no more than 3) that this company should focus on?
Week 4
Do the Porter Five Forces analysis for an/the industry that this company is in.
Based on your analysis, is this a good industry and why?
What are the key 3 actions that this company should take or focus on?
Week 5
Carry out the SWOT analysis for this company
Based on your analysis, which quadrant is the company in?
What type of strategy should the company take in that quadrant?
Carry out the Value Chain Analysis for the company
Based on both analysis, which of are the 3 key actions the company should take? Why?

XI. Which is the/a key grand strategy that the company is using?

Provide data/evidence to prove that this is the/a key grand strategy that the company is using.
From your analysis as required in weeks 1 to 5, is this the right grand strategy for the company to take? Why or why not?

XII. Conclusion

With the data and analysis that you have done, provide actionable recommendations for the company.

XIII. Provide citations/references. (APA, Minimum 5 sources).

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