Part C — Market Audit and Competitive Market Analysis
Using the outline below, this is where you submit Project – Part C — Market Audit and Competitive Market Analysis
1. Introduction
Overall objectives for this Part
2. The Product
Evaluate the product as an innovation as it is perceived by the intended market
relative advantage
compatibility
complexity
trialability
observability
Major problems and resistances to product acceptance based on the preceding evaluation
3. The Market
Describe the Market in which the product is to be sold
Consumer Buying habits
product-use patterns
product feature preferences
shopping habits
Distribution of the product
Typical retail outlets
E-tailers
Advertising and Promotion
Advertising media outlets usually used to reach the target markets
Sales promotions customarily used
frequency, a timeline plan will be great!
Pricing Strategies
customary markups
Types of discounts available
Compare and contrast your product and the major competitors’ products. Two competing brands
Competitors’ products — A table is good for this part.
Brand name
Features
Package
Competitors’ prices A table is good for this part.
Competitors’ promotion and advertising methods A table is good for this part.
Competitors’ distribution channels. A table is good for this part.
Market size
Competing Brands’
A chart is encouraged here~!
Sources
