New Product of Prada [assume launch to be in 2022-2023]
1. In the light of their history with art in marketing, can you suggest a new
product to expand it ‘s art portfolio and art strategy? What will be the
unique selling proposition. Is this a brand extension or is it a new to the
world product? What is the shape , size, color and why? Are you going to
use living contemporary artists in the creative process? Provide a rationale
for the chosen artist. E.g. Who will LV choose after Jeff Koons and why?
[Please be as creative as possible]. [3 double spaced pages]
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