In this assignment, you will develop marketing objectives and marketing strategies based on the challenges and opportunity you identified in Week 5. As you develop the plan, keep in mind that—in addition to innovation in ideas, processes, and products—innovation is needed in communication with the market. You should review the trends that are now referred to as Web 4.0.
To complete this assignment, please use the following outline. The outline explains what is included in each of the sections of the Marketing Strategy Section.
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