You are asked to develop a marketing plan for a specific company to launch a selected existing product/brand into a new country. That country cannot be the United States of America.
You can choose any existing company, any existing product /brand, but please be aware that the brand or product you choose should NOT be marketed in the selected country yet.
In step for your Midterm you provide the market analysis for your country pick.
Country Selection for Global Expansion
Name your selected brand and the selected country for expansion
Summarize shortly why you picked this company and the country
Provide a detailed market analysis
Analyze the selected country to make your case why this country is a good market to pursue based on the following criteria:
– cultural fit/socio-economic trends in that country
– competitive environment (local and other international competitors in that market. Provide details on the top 3-4 competitors that you have in this market and their positioning)
– trade environment (easiness to do business; export)
– other relevant factors (i.g. market statistics on the growing demand for this type of product)
Format: Word document, approx. 4 pages
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