Research to Insight is a Process

Don't use plagiarized sources. Get Your Custom Essay on
Get an essay WRITTEN FOR YOU, Plagiarism free, and by an EXPERT!
Order Essay

It takes time and an organized approach to summarize the learning achieved through research and to determine how information can be boiled down to one actionable insight.

Once research is analyzed and findings and recommendations are completed, the business of developing insight begins. The first step is sharing research with key players on the account team. This session should include time to discuss implications of the research and how they fit with the communication challenge.

With input from the team, a smaller group works to finalize a campaign insight statement, which articulates the differentiating idea that will guide all strategic planning and execution. At this point, a brief is written, initial creative ideas are developed, and a client presentation is prepared. Selected research findings are used to support insight decisions.

Research and Account Planning are Natural Partners

Throughout this document there are places where the role of researcher and account planner merge. The planner’s primary role is understanding and advocating for the consumer’s place in the communication process. This understanding depends on research.

The researcher’s primary responsibility includes gathering and analyzing information. A process that lends itself to a unique understanding of the targeted audience. This is especially true of the qualitative research process.

Good researchers and planners collaborate to discover and nurture recommendations and insights that are supported by facts.

Ideally, researchers and planners are partners in an ongoing process that begins with a new product, client relationship, or campaign and continues through concept or message testing and evaluation of impact and results.

This relationship does not exclude account management, creative, or media, PR and digital strategists. The first test for proposed insights are the opinions of team members:

o Is your insight fresh and does it offer the opportunity for differentiation within the category?

o Does your insight matter to the target audience?

o Does it give team members an ample “playground” for strategy and creation?

o Is the insight believable and defensible?

Homework Ocean
Calculate your paper price
Pages (550 words)
Approximate price: -

Why Work with Us

Top Quality and Well-Researched Papers

We always make sure that writers follow all your instructions precisely. You can choose your academic level: high school, college/university or professional, and we will assign a writer who has a respective degree.

Professional and Experienced Academic Writers

We have a team of professional writers with experience in academic and business writing. Many are native speakers and able to perform any task for which you need help.

Free Unlimited Revisions

If you think we missed something, send your order for a free revision. You have 10 days to submit the order for review after you have received the final document. You can do this yourself after logging into your personal account or by contacting our support.

Prompt Delivery and 100% Money-Back-Guarantee

All papers are always delivered on time. In case we need more time to master your paper, we may contact you regarding the deadline extension. In case you cannot provide us with more time, a 100% refund is guaranteed.

Original & Confidential

We use several writing tools checks to ensure that all documents you receive are free from plagiarism. Our editors carefully review all quotations in the text. We also promise maximum confidentiality in all of our services.

24/7 Customer Support

Our support agents are available 24 hours a day 7 days a week and committed to providing you with the best customer experience. Get in touch whenever you need any assistance.

Try it now!

Calculate the price of your order

Total price:

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.

Our Services

No need to work on your paper at night. Sleep tight, we will cover your back. We offer all kinds of writing services.


Essay Writing Service

No matter what kind of academic paper you need and how urgent you need it, you are welcome to choose your academic level and the type of your paper at an affordable price. We take care of all your paper needs and give a 24/7 customer care support system.


Admission Essays & Business Writing Help

An admission essay is an essay or other written statement by a candidate, often a potential student enrolling in a college, university, or graduate school. You can be rest assurred that through our service we will write the best admission essay for you.


Editing Support

Our academic writers and editors make the necessary changes to your paper so that it is polished. We also format your document by correctly quoting the sources and creating reference lists in the formats APA, Harvard, MLA, Chicago / Turabian.


Revision Support

If you think your paper could be improved, you can request a review. In this case, your paper will be checked by the writer or assigned to an editor. You can use this option as many times as you see fit. This is free because we want you to be completely satisfied with the service offered.

× Contact Live Agents