Sustainability, Social Impact, and the Bottom Line
Think about a product or service you recently purchased that originated from a company whose Mission includes a focus on sustainability or social impact. In other words, a company that “does well by doing good.” Then read and reply to each of the prompts below:
What was the name of the company and what did you purchase?
Why did you choose to purchase that particular product or service?
Did the company’s position on sustainability or social impact influence your purchase decision?
Compared to its competitors in the industry, how was the product priced?
Would you purchase the product in the future? Why or why not?
How is this company performing in their sector? Are they able to compete and stay true to their Mission?
Spiliakos, What Does Sustainability Mean in Business
McPherson, Corporate Responsibility: What To Expect in 2019
Besharov, Smith & Tushman, “How Companies Can Balance Social Impact and Financial Goals” (link below)
Townsend, 46 Sustainability Leaders (Who Are Also Women)
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