Project 4: Developing and Implementing a Marketing Plan
Step 11: Complete and Submit Your Marketing Plan
Combine your situation analysis, market analysis, strategic analysis, and financial and implementation analysis into one complete paper following the marketing plan template. Edit the document to ensure that there is clear flow of ideas from one section to another. In addition, prepare a one-page executive summary that highlights the most important aspects of your marketing plan.
The paper should be 30–32 pages, excluding cover page, executive summary, the reference list, and appendices. Any tables, graphs, and figures should be included as appendices. Your report should have one-inch margins and be double spaced in 12-point Times New Roman font. The report should be organized using headings and subheadings to improve its readability.
Support your work with scholarly sources and reliable nonscholarly sources such as Reuters, Bloomberg, Yahoo! Finance, Barrons.com, Morningstar.com, Money, Forbes, Fortune, Financial Times, Wall Street Journal, and Harvard Business Review, as well as the UMUC Library databases such as Hoover’s and ABI/INFORM. All sources need to be cited using APA formatting, both within the text and in the reference list.
By the end of Week 10, submit your final marketing plan to the dropbox located in the final step of this project.
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