Costco Individual Case Analysis
Must reference Costco file provide.
Case analysis provides the opportunity to examine real-world marketing management scenarios through discussion-based learning. The case method is one of the most effective means of practicing and sharpening your decision-making skills. For your individual case assignments, each written case analysis will be 4-5 pages in length. Leveraging the SWOT analysis within the company profile of the Costco Wholesale Corporation:
Identify: Identify all the critical issues that may positively or negatively affect products, marketing and branding that Costco management should address or leverage based upon the SWOT analysis.
Evaluate: Perform the necessary and appropriate quantitative and qualitative analysis pertaining to the issues or opportunities you identify above.
Recommend: Propose marketing strategies and tactics based on your evaluation which address the product, branding and marketing issues and opportunities you have identified above.
Main Aspects of APA:
There is a running header on every page (same font)
Place page numbers in the top right corner of pages
Double space everything; all is justified left
Use concise font, 12-point Times New Roman
You may use headings within the paper
APA parenthetical citation (authors last name, year)
Use a references list (final page, “References” title centered on top, sources in alphabetical order by last name)
