Company Analysis Research Paper

Your Company Analysis Research Project is a three-part assignment in which you will conduct a thorough analysis of a large Company. Here are a few suggestions: Pick One!

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Delta Airlines

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This paper must be at least eight (8) full and no more than twelve (12) double-spaced content pages (excluding Cover Page, Abstract and Reference Page) on an MS Word Document in the APA Format.
You must cite at least three references
Links to an external site.

Here is an overview of the three-part Case Analysis Project:

Part 1 – Background Information

Research the following background information on your selected company and then summarize:

Board of Directors
Vision and Mission Statement
Principal Business Model
Major goals for the company
Changes in strategy industry in which your company resides
Company’s position on Corporate Social Responsibility (CSR)
Has your company participated in any mergers or acquisitions in the past?

Part 2 – Strategic Analysis

Conduct a Strategic Analysis of the Company by describing your company’s:

Internal environment factors (Strengths and Weaknesses), and
External factors (Opportunities and Threats).

Part 3 – Current Strategy

Explain the Current Strategy of your company by providing the following information:

Company’s internal competitive advantages
How does the company differentiate itself from its competitors?
Identify which generic business strategies your company is employing. Do they align with its vision and mission?
Where is your company on the industry’s life cycle?
Does your company have a cost-leadership position in this business? If so, identify which cost drivers it uses effectively to hold this position.
What is your company’s approach to the market? Does is segment the market?
Is your company vertically integrated? Explain.
Explain your company’s global strategy.

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