This document should be presented in the form of a report to key stakeholders (founders, funders and/or prospective investors) for their evaluation as to whether to launch this new venture.

You can include weaknesses, and whether you should proceed or not. You can use the document as a basis for seeking investment.

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1st PAGE: A clear value proposition including market size and definition

2nd PAGE: Marketing Strategy

3nd PAGE: Key Milestones

4th PAGE: Target Market

In addition, the report should include a full reference list – these pages are not included in the page limit.

In addition, the report must include appendices (one per member of your team) which will provide more detailed supporting analysis on specific areas.

You should use academic theory, concepts and frameworks to support your evaluation, as appropriate. However, it is not necessary to include explanations of mainstream academic theory, concepts and frameworks used if these concepts have been introduced on the module – it can be assumed that the reader is aware of these.

things to consider:

1.PESTEL informs you about opportunities, but is NOT in your narrative.
2.Porter’s 5 and SWOT informs your choice of opportunity, but is NOT in your narrative.
3.Market research :
– defines the market (who is paying you and for what)
– Identifies market size in £ mio’s
– Confirms the demand (primary research)
– Identifies how you will compete (price or quality)
4. Operations and your e-strategy informs how you add value from choices about how you do things.
5. Finance numbers are derived from Market and Operations sections (summary table in your narrative).

p.s: the business ideas is attached in the files. it’s this idea we need to develop to a business.

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