Advertisement and how advertisers get their costumers.

The professor said something about advertisement and how companies get their costumers.

Here is someone’s essay that I have to give feedback to, would be great if some feedback is listed with the essay.

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Reading the guy’s essay will give you the idea of what is needed to be written. We have no paper that has instructions on what we need to write about and I was not present in that class, thus not knowing what is needed to be done.

Advertisers how do they think? How do they look at the human beings around them? Are
people just a dollar sign to them? There human so they must have a moral compass right? All of
these questions I asked myself and I kept having different answers, but overtime that changed
when I saw my this ad an I realized it wasn’t because of something as simple as money no, it was
to keep something more meaningful they wanted to keep their “Power”. The question you may
be asking is power over who? That is a good question but is a simple answer it is everyone
anybody you can think of at the top of your head, but my ad little bit more specific to a certain
Now I have notice a lot of things in these past couple of years. The number one thing I
noticed was to recognize when I am being manipulated. There were certain things I noticed
changing about me in how I think. I learned to separate myself from things in look at every
situation from a third person view. An, when I did this I saw how the world really works in saw
the hidden things people would do because there need to keep power over others. One thing I
realized was that the media and corporations do this more than anybody else at least in this
country (By the way this essay is just based on the US). I believe I can see things for what they
truly are.
So, when I saw this “Burger King ad” I noticed the hidden message behind I saw in
between the lines. I believe people should not look at things look at things on face value think
on what there intended message because there is always a deeper meaning to it. Now those are
my beliefs, not trying you push it on anyone I just think people need to use their critical thinking

skills more than they actually do. Take my ad for example a father and his son eating a burger
completely harmless, until you go in a little deeper.
What was the first thing you notice in this ad? I personally noticed the burgers
themselves thee whopper, double cheese burger and the plain typical burger. I bring that up
because like me and others I like burgers I get hungry a lot of times. In eight times out of ten I
want a burger the other times are pizza or chicken wings, let me not get distracted here, food one
of the easiest ways to catch the average person attention the hard part is keeping you interested
in their food. They keep you interested in simple ways that you never even notice like simple
words saying how well the burger is or how it differs from its competitors. Let us talk a little bit
about competition it plays a part in this gain of power, competition in itself is one of the more
obvious showings how companies try in gain power. Here is an example from the Signs of Life
“To gain a competitive edge within a crowded market” (McKEVITT pg.124). Everything is
about an edge a way to one up someone in their quest for power.
Now do you see it from my point of view? Burger King never directly called out their
competitor all they said was that there burger was hot and tasty. They also said that America
loves burgers which I know I do, but they are also saying that America burger is Burger King
they never said directly that they’re but remember read in between the lines. Now if we showed
this to a rival company they would see what they’re trying to say that they are the “Burger for
Now I completely get both sides of this it is not one way (the beauty of 3 rd person view). I
can see the other side that just because they love competition or even want to gain power does
not make them bad. You are right it doesn’t people may not attend to always have some deep
meaning to everything they might just do it to help their families and make money. I can see that

you can say I am over generalizing everything by making it seem like most of all the companies
do this. Advertisers are not all people who just are based to gain more money in their pockets
some companies just make something for the people and I agree. Here is my problem I am
talking about Burger King the second largest burger food chain in America. I am not talking
about your local food chain this is a nationwide corporation. Everything I said only applies to
giant companies specifically in this case Burger King.
How about we talk a little bit about the father and son in the ad. We see the matching
outfits both wearing blue. Something I learned about colors especially the color blue is that it
means “Reliability, trustworthiness and communication” (Color Meaning and Symbolism).
Trustworthiness is the real important word you need notice because when you think of that word
you think of reliability someone who you would listen to about something like getting food.
Their use of color is what makes you feel that comfort ability also the fact that it’s a matching
outfit between a father and son making you feel happiness. You see how just someone clothes in
what they wear makes you feel different in persuades you. That right there is something I never
truly thought about thing like clothing that simply change how you think.
What burger king really trying to say with this ad? That is the big question I have yet to
answer this is a more symbolic way of keeping people in a certain mindset that nobody really
talks about. I noticed a lot of these fast food restaurants marketing to black people (Not all but
most of them do) this made me think of fast food from a personal experience. Usually, when I eat
fast food a couple things seem too happen when I eat this stuff I get really tired which makes me
not willing to do things in I become sluggish. The other thing it causes me to be more irritated at
times than normal which caused me lots of stress.

Now, you can say that this may not be the case for everyone. I can only speak from my
personal experiences that I dealt with. I understand that not all of my people fall to this trap. I
have noticed a big switch to a healthier based food consumption on the internet in regards of
black people. My problem is that this advertisements fast food ones to be exact push this need to
eat unhealthy on the black community. If you do not believe me I read that “Black people had
the highest obesity rate at 49.6%” (CDC Adult Obesity Facts). This is something I knew but I
was not sure on how bad it truly was.
Let us take a look back at the ad itself “Americans” that word stands out a lot with the
two black people, who a couple years back some wouldn’t consider them to be Americans. So,
what this does unintentionally gives most black people back then a feeling of inclusiveness
trying to make us feel better. This is actually so sad because it’s giving someone a hug but
stabbing them in the back. Playing to our hearts while hurting the rest of our body. The sad thing
is some of my people cannot see what they’re doing in think they mean well, when they have us
in ads smiling like this Burger King ad.
My problem is that advertisers use their power against people like my people, who some
are struggling in things like the Burger King ad only grows our pain. The play off are play like
some sick joke in add all these fast foods restaurants in the hood, then they show you ads with
the intent to get my people to eat their fast food. This reminds me of the Strugglers from “What
We Are to Advertisers” “Strugglers are on the outside of the pale materialism not by choice, but
by low income” (Twitchell pg.166). They know this low income places in put fast food places
which is basically a fast way to feed your family and look your people our food so you should
too. I have no problem with anybody that eats this stuff I used too I just want people to see that

these big companies, “Do not care about what you don’t have they care about what they can
receive” ( Quote from Me).

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